Ms. DMTD Dissanayake

tanyad@wyb.ac.lk
076 7681254
Department of Business Management , Faculty of Business Studies and Finance Wayamba University of Sri Lanka Kuliyapitiya. 60200

Ms. DMTD Dissanayake

Senior Lecturer

Academic Qualifications

  • MBA (Merit Pass) WUSL
  • B.Sc (Special) Degree in business Management (1st Class) WUSL

Professional Qualifications

  • Professional Post Graduate Diploma in Marketing (CIM UK)

Professional Memberships /Affiliations/ Administrative contributions

  • Associate member of Chartered Institute of Marketing -ACIM
  • Visiting Lecturer – Diploma in Business Management, Wayamba University of Sri Lanka- 2018
  • Member of the Fund-raising and Finance Committee- Annual Research Symposium in Business Management- 2018 ,2017
  • Course on Reviewing and Editing Research Articles, Young Scientist Forum , National Science and Technology Commission, Sri Lanka, April 2016

Teaching Interests

  • Marketing Management, Human Resource Management, International Business, Small Business Management

Research Interests

  • Marketing Management, Human Resource Management

Publications

Local refereed journals & Local conference proceedings

  • HMGH. Herath and DMTD Dissanayake 2020, “Influence of social media advertising on purchase intention of generation y in kururnegala district”, 26-27 November 2020, Proceedings of the 5th Interdisciplinary Conference of Management Researchers (Full Paper)
  • Senanayaka, NDSP, Dissanayake, DMTD 2020,” Relationship between work-life balance and employee performance (With special references to machine operators of the apparel industry in Gampaha district, Sri Lanka), October 16,2020, proceedings of the third annual research symposium in management, pp.279-282
  • Rukshani, TGC and Dissanayake, DMTD 2020, “Impact of health & safety management on performance (With reference to female machine operator’s in apparel industry)”, October 16,2020, proceedings of the third annual research symposium in management, pp.324-327
  • Seuwandi A.P.S. and DMTD. Dissanayake 2020, The impact of female managerial decision-making productiveness towards novel executive employee performance (Reference to the apparel industry in Gampaha district”, October 16,2020, proceedings of the third annual research symposium in management, pp.373-376
  • Rushya RM and Dissanayake DMTD 2020, “The Impact of Green Human Resource Management on Environmental Sustainability: Reference to Managerial Employees of Bank of Ceylon in Matale District”, September 25, 2020, proceedings of the First Wayamba Conference in Management, p.32
  • Sandani HMR and Dissanayake DMTD 2020, “Factors Affecting the Effectiveness of Cross-Functional Teamwork in New Product Development in the FMCG Sector in Sri Lanka”, September 25, 2020, proceedings of the First Wayamba Conference in Management, p.31
  • Sandamali KW and Dissanayake DMTD 2020, “Impact of Convenience Factors in Mobile Shopping Applications on Consumption Experience among Y Generation in Colombo District”, September 25, 2020, proceedings of the First Wayamba Conference in Management, p.11
  • Gunawardhana, AGTN, Dissanayake, DMTD 2017, ‘Impact on microeconomic variable on GDP growth rate in SriLanka, June 16, 2017: proceedings of the First annual research symposium in management, pp. 27-29.
  • Senanayake, NAD, Dissanayake, DMTD 2017, ‘Dividend policy and firm performance of listed hotels in SriLanka, June 16, 2017: proceedings of the First annual research symposium in management, pp. 64-67.
  • Premarathna, EGSDK, Dissanayake, DMTD 2017, ‘Analysis of factors influencing employee job satisfaction: with special refrence to bank assistants in bank of Ceylon in Kegalle district’ June 16, 2017: proceedings of the First annual research symposium in management, pp. 105-107.